Based on Phuc Khang Corporation’s current leading position and the strong brand value of on the market, constructing projects of the same core value system is a fundamental strategy for the expansion of Phuc Khang Corporation’s market shares. This strategy provides an initially firm foundation for the development of a new real estate concept - GREEN ARCHITECTURE BY GLOBAL STANDARDS. The central projects and expansion from ecological urban areas to green apartments up to International standards share the same value system as well as improve the experience of an overall brand and image of Phuc Khang Corporation. In the long term, the expansion of interdependent business lines such as education, consumer goods, green tourism, etc. is developed based on the location and core values of Phuc Khang Corporation.